LIV Golf’s The Duels Series: A Smashing Success with Younger Golf Fans

The Duels series has taken the golf world by storm, blending elite professional talent with the infectious energy of golf content creators. From The Duels Miami on Grant Horvat’s channel to The Duels UK on Rick Shiels’ platform, this innovative series has redefined golf entertainment, capturing millions of views and sparking a cultural phenomenon.

What You’ll Uncover in This Post

• A comprehensive review of LIV Golf’s The Duels series, highlighting its impact and success

• Detailed recaps of The Duels Miami on Grant Horvat’s channel, The Duels Virginia on the Bryan Bros channel, The Duels Dallas on Bryson DeChambeau’s channel, and The Duels UK on Rick Shiels’ channel

• The series’ role in engaging a new generation of golf fans and its cultural significance

• Why The Duels is a game-changer for LIV Golf and the broader golf landscape

The Duels Series: A Revolution in Golf Entertainment

LIV Golf’s The Duels series, announced in March 2025 [https://www.livgolf.com/duels/index], has emerged as a cultural phenomenon, pairing six of LIV Golf’s biggest stars with six of the world’s most popular golf content creators. Filmed before select LIV Golf tournaments, The Duels transforms practice days into high-energy showdowns, blending fierce competition with creator-driven chaos. The series, exclusively available on YouTube, has captivated audiences with its bold format and fan-first approach, redefining golf entertainment for the digital age.

The Duels’ success is rooted in its ability to bridge the gap between professional golf and the creator economy, engaging a new generation of fans. Each event, from Miami to the UK, has garnered millions of views, with the series’ cumulative impact solidifying LIV Golf’s position as a pioneer in innovative fan experiences.

The Duels Miami: Grant Horvat’s Channel Ignites the Spark

The Duels series kicked off with The Duels Miami on April 5, 2025, exclusively on Grant Horvat’s YouTube channel [https://youtu.be/0dC3vAIfQ28?si=tLskf98mWTlyRIFq]. This event paired LIV Golf stars like Phil Mickelson and Cam Smith with creators like Grant Horvat and Fat Perez, delivering a high-energy showdown that premiered to over 2.6 million views. The video showcased fierce rivalries, epic trash talk, and creator-driven entertainment, setting the tone for the series.

Horvat’s channel, known for its elite-level golf and guests, amplified The Duels’ reach, with fans worldwide tuning in to witness the action. The event’s success was a testament to LIV Golf’s vision of connecting elite pros with the creator community, fostering a new era of golf entertainment. The Duels Miami’s impact was immediate, with social media buzzing about the innovative format and the chemistry between pros and creators.

Key Highlight: The Duels Miami’s 2.6 million views on Horvat’s channel [https://youtu.be/0dC3vAIfQ28?si=tLskf98mWTlyRIFq] marked the series’ explosive start, setting a high bar for future events.

The Duels Virginia: The Bryan Bros Channel Elevates the Game

Next up was The Duels Virginia, which dropped on June 23, 2025, exclusively on the Bryan Bros YouTube channel [https://youtu.be/1pDtR4KkP-Y?si=emzZvRJenm1OBpm4]. This installment featured LIV Golf superstars like Jon Rahm and Henrik Stenson alongside creators like the Bryan Bros and Grant Horvat, delivering an electrifying clash that garnered over 2 million views. The video was filmed ahead of LIV Golf Virginia presented by Maaden at Robert Trent Jones Golf Club, transforming practice days into a whirlwind of competition.

The Bryan Bros’ channel, known for its raw emotion and picturesque course depictions, amplified The Duels’ appeal, with fans going wild for the event’s intensity and creativity. Golf fans praised the series for its ability to engage viewers, noting the competition heat was the secret sauce. The Duels Virginia’s impact was profound on social media with viral clips making it impossible to miss.

Key Highlight: The Duels Virginia’s 2 million views on the Bryan Bros channel [https://youtu.be/1pDtR4KkP-Y?si=emzZvRJenm1OBpm4] solidified the series’ momentum, showcasing LIV Golf’s commitment to fan engagement.

The Duels Dallas: Bryson DeChambeau’s Channel Amplifies the Hype

The Duels Dallas, dropped in July 2025 on Bryson DeChambeau’s YouTube channel [https://youtu.be/ESSXlSWeYkw?si=NOed_ulUjZEohOnY], took the series to new heights, garnering over 3.2 million views. This event paired DeChambeau with creators like Nick Stubbe and the Bryan Bros, delivering a high-stakes showdown filmed before LIV Golf Dallas at Maridoe Golf Club. The video highlighted DeChambeau’s calculating tactics and the creators’ infectious energy, creating a spectacle that resonated with young fans.

DeChambeau’s channel, with its massive following and focus on delivering content to youthful audiences, amplified The Duels’ reach, with viewers tuning in for the action and behind-the-scenes moments. The event’s success was a testament to the series’ ability to engage a diverse audience and furthered Bryson's King of Content moniker. The Duels Dallas’ impact was undeniable, with fans praising the format’s blend of competition and entertainment.

Key Highlight: The Duels Dallas’s 3.2 million views on DeChambeau’s channel [https://youtu.be/ESSXlSWeYkw?si=NOed_ulUjZEohOnY] marked a peak in the series’ popularity, showcasing LIV Golf’s stranglehold on a younger audience.

The Duels UK: Rick Shiels’ Channel Contines the Triumph

The Duels UK, premiering this on Rick Shiels’ YouTube channel [https://youtu.be/RMaAqecs54M?si=5H2bhaJhoV3RltGK], continues the series’ triumphant run, heading for over 1 million views in 2 days. This event paired LIV Golf stars like Tyrrell Hatton and Bubba Watson with creators like Rick Shiels and Luke Kwon, delivering a fan-first spectacle filmed before LIV Golf UK. The video showcased the series’ evolution, with Shiels’ channel amplifying its reach and impact by pitting an all-USA team against an all-UK squad. A switch to the style that has golf fans buzzing.

Shiels’ platform, known for its connection with the everyday golfer, ensured The Duels UK resonated globally, with fans raving about the event’s intensity and creativity. The success was a testament to the series’ ability to update the competition in order to keep the series fresh. The Duels UK’s impact was profound, solidifying the series as a cultural phenomenon and a game-changer for LIV Golf.

Key Highlight: The Duels UK’s is at nearly 1 million views on Shiels’ channel [https://youtu.be/RMaAqecs54M?si=5H2bhaJhoV3RltGK] marking the series’ latest achievement, showcasing LIV Golf’s vision for the future.

Why The Duels Series is a Game-Changer

LIV Golf’s The Duels series is more than just a series of events; it’s a cultural phenomenon that has redefined golf entertainment. The Duels Miami, Virginia, Dallas, and UK, with their cumulative viewership exceeding 9 million, have engaged a new generation of fans, bridging the gap between professional golf and the creator economy.

This week, a fifth iteration is to be filmed in Chicago! How can The Duels top itself? One thing is for sure...it will.

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