LIV Golf Welcomes Rolex as Official Partner for 2026 Season

LIV Golf has announced a significant new partnership with Rolex, naming the Swiss watchmaker as an Official Partner of the league. The collaboration centers on delivering an exclusive, elevated hospitality program for Rolex guests, expanding the brand’s international presence and providing unique experiences in new global markets. This alliance underscores a shared dedication to advancing golf worldwide, from grassroots development to elite professional competition.

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“Rolex is synonymous with excellence in golf, defined by precision, performance, and a truly global perspective,” said LIV Golf CEO Scott O’Neil. “This partnership reflects a shared commitment to the game’s comprehensive ecosystem around the world.” Arnaud Boetsch, Rolex Director of Communication and Image, added that the partnership will allow Rolex to offer enhanced guest experiences and special moments with top players in new territories. Rolex’s involvement will be anchored in premium hospitality, enabling engagement across LIV Golf’s 2026 calendar of 14 events in 10 countries and five continents—including inaugural stops in South Africa and expanded reach in Australia, Hong Kong, Singapore, and Mexico. The season opens February 4–7 in Riyadh, Saudi Arabia.

The partnership is further strengthened by several Rolex Testimonees competing in the league, many in leadership roles as team captains: Bryson DeChambeau, Martin Kaymer, Phil Mickelson, Joaquin Niemann, and Jon Rahm. Additional Testimonees include Thomas Detry, Anirban Lahiri, Carlos Ortiz, and Victor Perez. This alignment complements Rolex’s extensive global golf portfolio, which includes long-term support for all men’s and women’s major championships, the PGA TOUR, DP World Tour, Asian Tour, LPGA Tour, and Ladies European Tour, as well as its broader celebration of excellence across sports such as tennis, motor sport, yachting, and equestrianism.

Quotes, data, and photos courtesy LIV Golf