LIV Golf Louisiana to Ignite New Orleans in 2026 with $40M Economic Boost

LIV Golf is bringing its high-energy, team-driven spectacle to New Orleans, announcing the inaugural LIV Golf Louisiana at City Park’s Bayou Oaks South Course for June 26-28, 2026. Unveiled at a vibrant press conference on August 27, 2025, featuring Louisiana Governor Jeff Landry, LIV Golf CEO Scott O’Neil, and RangeGoats GC captain Bubba Watson, the event promises to blend elite golf with the Crescent City’s cultural flair. Expected to generate $40 million and support over 1,150 jobs, this debut marks a bold addition to LIV’s global stage.

A Bayou Bash: LIV Golf Meets New Orleans

The newly renovated Bayou Oaks South Course, designed by golf legend Greg Norman, will host LIV Golf Louisiana, with upgrades like lengthened fairways, refined bunkers, and enhanced fan zones. This isn’t just a golf tournament—it’s a festival, merging LIV’s signature mix of top-tier competition and entertainment with New Orleans’ music and culinary soul. “Louisiana has always had a deep understanding of how to balance music and culture with premier athletic events,” said Ross Hallett, LIV’s EVP of Events. “It feels like a perfect place to expand our global event schedule.” Expect brass bands, gumbo, and birdies to create an unforgettable vibe.

Economic Slam Dunk for Louisiana

The tournament is set to deliver a $40 million economic jolt, supporting local businesses and creating over 1,150 jobs. Louisiana Economic Development’s Cooperative Endeavor Agreement ensures state funding—$7 million, including $2 million for course upgrades and $5 million in hosting fees—ties directly to economic returns. “This isn’t just a win for golf fans, it’s a win for all Louisianans,” Governor Landry declared. “It puts our state on the global map in a bold way.” Rebecca Dietz of City Park Conservancy added, “The improvements to the course will enhance the fan experience and welcome the world to one of golf’s most spectacular settings.”

Bubba Watson’s Homecoming

Two-time Masters champion Bubba Watson, a Louisiana favorite, will lead RangeGoats GC, bringing local pride to the fairways. The event, the 10th confirmed stop on LIV’s 2026 14-event schedule, joins global destinations like Riyadh, Adelaide, and Indianapolis. With early bird tickets already available at LIVGolf.com, fans are gearing up for a Southern showcase unlike any other.

Why It Matters: A Global Stage for the Big Easy

LIV Golf Louisiana will spotlight New Orleans’ unique charm, drawing international media and fans during a typically slow tourism season. As LIV continues to redefine golf with its team format and fan-first approach, this event promises to elevate the city’s sporting legacy alongside events like the Super Bowl and Essence Festival. What’s your take on LIV Golf’s New Orleans debut? Will Bubba steal the show?

Let us know your thoughts on social media!

Data and quotes courtesy of LIV Golf Media