Leading Golf Sim Company UNEEKOR Sets Sights on AI-Powered Future

Uneekor, a global leader in golf simulation and performance technology, closed out 2025 with an impressive 50% year-over-year growth, fueled by a relentless focus on innovation, strategic product launches, and expanded accessibility for golfers of all skill levels. The company now supports an active user base across 71 countries, underscoring its growing global footprint and strong community momentum.

Key milestones in 2025 included the opening of Uneekor’s new Global Innovation Center in Dallas, Texas—a dedicated hub for research, testing, and product development—as well as the introduction of several groundbreaking products: the EYE XR rear-mounted launch monitor with Club AI for real-time club data without stickers; the EYE MINI CORE, the brand’s most accessible ground-based launch monitor; GAME DAY simulation software for enhanced competition and immersive virtual play; and AI Trainer, an intelligent coaching tool delivering real-time, personalized feedback. Uneekor also launched the QED Trade-In Program, offering existing QED owners a clear upgrade path to the EYE XR.

Strengthening its foundation for continued expansion, Uneekor bolstered its leadership team with the addition of Scott Gaines as Global Head of Sales, Tarick Walton as Head of Product Management, and Jason Davis as Head of Customer Experience, joining Global Marketing Director James Murphy (appointed in late 2024).

This executive group is driving a more integrated approach that aligns innovation with market strategy and customer engagement. “We’re building an ecosystem that empowers all golfers to improve faster, practice smarter, and experience the game in entirely new ways,” said Murphy.

Looking ahead to 2026, Uneekor is poised to lead the transformation of golf training through artificial intelligence, delivering smarter tools that not only measure performance but actively guide improvement—particularly in home and off-course environments. With sustained momentum, a robust innovation pipeline, and an unwavering commitment to accessibility, Uneekor is well-positioned to shape the next era of golf simulation and training technology for touring professionals, juniors, and everyday enthusiasts alike.

Quotes, data, and photos courtesy of UNEEKOR